Across many industries and sectors, emerging technologies have changed the way customers shop.The automobile industry is no different.AR is driving automobile industry by providing incredible experience that enhances our way to see the things.AR made its entry way back in 2008,when MINI introduced a print advertisement using desktop and camera. This particular app was augmented through AR and viewers were able to enjoy a full 3D walk around the car and observes its features which until was possible only in the real metal.This kind of strategy brought an entirely new dimension to car advertising.
AR provides a wide range of services to its car users. Some of them are-
TEST DRIVE WITHOUT BEING ACTUALLY DRIVED
IMPROVING CUSTOMER EDUCATION
IMPROVING PRODUCT MARKETING
AR product visualization is considered “the try before you buy”.In the Case of car dealership
3D product visualization with AR presents a new improved way to showcase their products.
Customers can explore different models and then interact with their automisation at home or in the car showrooms.
AR is really bringing waves in the automobile industry and is all set to become the norm enabling customers to experience the full spectrum of products , options and specifications anytime at the touch of a button.